Chapter Overview: Understanding Instagram

Lesson 1: Core Principles of Instagram

Lesson 2: The Tech You Need to Know

Activity 1: Learn Audience Behaviour on Instagram through Competitors

Chapter Wrap-Up

Chapter Overview: Define Your Story & Goals

Lesson 3: Your Story and Goals

Example: The Unconventionalists by Mark Leruste

Activity 2: Define Your Characteristics (Values)

Activity 3: Define Your Point of Differentiation

Activity 4: Define the Goal of Your Instagram Profile

Chapter Wrap-Up

Chapter Overview: Define Your Brand Elements

Bonus: The Secret to Beautiful Design

Lesson 4: Define Your Images

Example: A Good Image

Activity 5: Good or Bad Images?

Activity 6: Building Your Image Library

Wrap-Up: Define Your Images

Activity 7: What Do You Feel about Colours?

Lesson 5: Define Your Colours

Example: Product Jungle's Use of Colour

Activity 8: Define Your Colours

Wrap-Up: Define Your Colours

Lesson 6: Define Your Fonts

Example: Richard Walter Production - Fonts

Activity 9: Define Your Fonts

Wrap-Up: Define Your Fonts

Chapter Overview: Define Your Style

Activity 10: Reflect How You Feel about Graphics

Lesson 7: Define Your Graphics, Illustrations, and Layouts

Activity 11: Graphics, Illustrations, and Layouts - Moodboard

Activity 12: Define Your Graphics and/or Illustrations and Layouts

Chapter Wrap-Up

Bonus: Introduction to Canva

Chapter Overview: Build Your Posts

Lesson 8: Profile Picture

Activity 13: Profile Picture

Lesson 9: Text-Lead Instagram Post

Activity 14: Text-Lead Instagram post

Lesson 10: Image-Lead Instagram Post

Activity 15: Image-Lead Instagram Post

Lesson 11: Multiple Element Instagram Post

Activity 16: Multiple Element Instagram Post

Lesson 12: Instagram Carousel

Activity 17: Instagram Carousel

Lesson 13: Animated Instagram Post

Activity 18: Animated Instagram Post

Lesson 14: Instagram Stories, Reels, and IGTV

Activity 19: Stories and Reels

Lesson 15: Instagram Grid Layout

Chapter Wrap-Up

The best 40 free fonts of all times, that designers hide from you

Free Instagram Canva Template

Top 50 free designer resources

Chapter Overview: Act

Activity 20: 7 Day challenge

Activity 21: Engage and review

Activity 22: Post your certificate

Act - Wrap-Up

Conclusion

Final Wrap-Up

Do You Have a Question?